We want our restaurants and bakeshops to be a gathering place, a local hot-spot, a community hub.” “We want to be not just the Goldilocks of your parents, but also to appeal to the younger generations.
As we approach our 50th year, we’re bringing back the original Goldilocks bakery, the one everyone knows and loves, and making it more modern and attractive,” said Ortiz-Luis. The transition from “turo-turo”-style to a mainstream restaurant franchise presents a willing challenge for the Goldilocks brand: making appealing and delicious food to complement the “sensual” experience of eating with your eyes, nose, and mouth. It also aims to bring back “in-store baking,” giving the atmosphere of being in an actual bakery, and to keep high-quality customer satisfaction and authenticity.
Goldilocks bakery tx full#
This year, Goldilocks plans to convert its new store locations in Southern California and many of the stores in Northern California to be all restaurant-style, with a full menu along with its famous baked goods. “We want it to be a relaxing, family-style environment where Filipinos and non-Filipinos can come together and enjoy a freshly-prepared meal,” Ortiz-Luis said. 1 in sales in the US, the company aims to turn Goldilocks from the “turo-turo” fast-food place into a sit-down restaurant with a full menu.
Modeling the success of its location in National City, which is currently No. Staying true to the goal of providing quality meals to consumers, Goldilocks-USA is adding a new component to its business: a full-service restaurant. If you want Filipino food for lunch, you’re going to want real, authentic Filipino food.” “Authenticity is always at the top of people’s minds when they choose a niche of food. “Our community is unified through food. We are always looking at what’s important to the customers and what they value,” said Ortiz-Luis.
Filipino culture is also very much centered on food, particularly the experience of food bringing people together. Goldilocks recognizes the traditional Filipino family values of love, care, excellence, thoughtfulness, and above all, community. From its simple, 10-person workforce in 1966, Goldilocks now has a strong international presence and thousands of employees in its hundreds of locations worldwide, with plans to expand even further in the near future. We want to provide Filipino meals around the world for all occasions.”Ĭlarita and Milagros’ original vision of serving the community became a reality when sales sky- rocketed by the new millennium. “We sell a wide range of delicious desserts, snack foods, and quality breads. Ortiz-Luis, a Goldilocks managing store director and Group retail president, told the Asian Journal. Our number one goal is to make an established bakeshop presence to the community, to serve our family,” Louie C. In 2006, Clarmil also received the Platinum Audit Award for achieving the highest score in Good Manufacturing Practices/Food Safety Audit as the only Filipino-owned firm, showing the business’ commitment to not only delighting its customers, but also ensuring their safety. They began to centralize production using cake and bread production plants, and even started toll-manufacturing fresh and frozen products for mainstream supermarkets and warehouse stores. To better serve its growing customers worldwide, Clarita and Milagros established the Clarmil Manufacturing Corporation, the production arm of Goldilocks-USA, to help make and deliver goods to its many US locations.
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